Privacy Policy

Effective Date: January 1, 2022

This Privacy Policy governs the SellYourBusiness.com website and platform, operated by John Matsis in association with HedgeStone Group, LLC. By using this site, you agree to the collection and use of information in accordance with this policy.

1. Definition of Personal Data and Non-Personal Data

Personal Data means any information that identifies or can be used to identify an individual, including but not limited to name, email address, phone number, and business information submitted through this site.

Non-Personal Data means demographic or usage statistics that cannot reasonably be used to identify a specific individual.

2. Scope

This policy governs the collection, use, and protection of data submitted through this website and any associated platform.

3. Data Collected

We may collect the following categories of information:

Identity data — your name and business name
Contact data — email address, phone number
Business data — industry, revenue, years in business, and other details you voluntarily provide
Technical data — IP address, browser type, device information
Usage data — how you interact with this site

4. Use of Personal Data

Information you provide is used to:

Generate your business valuation estimate
Contact you regarding your inquiry and next steps
Provide relevant information about the business sale process
Respond to questions or support requests

Your personal data is not sold or shared with third parties for marketing purposes without your explicit consent. We may share data as required by law or legal process.

5. Use of Non-Personal Data

Aggregated, anonymized data may be used for trend analysis and may be shared with partners and advertisers in aggregate form only.

6. Automatic Collection

Certain hardware and software information is recorded automatically to identify abuse, resolve technical issues, and optimize site performance. This data does not personally identify you.

7. Security

We employ encryption, firewalls, password management, and SSL technology to protect your information. However, no internet transmission can be fully guaranteed as secure.

8. Data Storage

Data is stored on secure, dedicated servers. We retain your information for as long as necessary to provide our services, meet legal requirements, or support legitimate business claims.

9. Third-Party Analytics & Advertising

This site uses third-party services to measure usage and the performance of our advertising. These services may set cookies and collect device, IP, and interaction data subject to their own privacy policies:

Google Analytics — page views, sessions, and aggregate usage statistics.
Meta (Facebook) Pixel and Conversions API — measures the effectiveness of our advertising campaigns on Facebook and Instagram. When you submit the valuation form, a hashed (one-way encrypted) version of your contact information may be transmitted to Meta to help us measure ad performance and reach similar audiences. You can manage Meta's use of your data via your Meta ad settings.

10. Cookies

We may use cookies for authentication, personalization, security, and analytics. By using this site, you consent to our use of cookies. Declining cookies may limit certain functionality.

11. Data Retention

Data is retained as long as needed to provide services, satisfy legal obligations, or support legal claims.

12. Opt-Out / Consent Withdrawal

You may opt out or withdraw consent by contacting us at john.matsis@hedgestone.com. Withdrawal of consent may prevent access to certain services.

13. Policy Changes

We will notify users of material changes to this policy. Continued use of the site after notification constitutes acceptance of the updated policy.

14. Contact

Email: john.matsis@hedgestone.com
Phone: (212) 678-0100
HedgeStone Group, LLC — 164 Main Street, Huntington NY 11743